Tuesday, February 7, 2012

Week 3: Organization/Personal Goals of the Internship

The goals of my internship are
  • understand the job of public relations department at the American Red Cross
  • experience first hand how the public relations department works
  • assist with the planning and execution of special events
  • conduct research needed for events 
  • assist with the creation of public relations materials
  • assist with the creation of a public relations campaign for the month of March
  • learn how those in the public relations department work together 
  • learn how important a successful public relations campaign is needed in order for the Red Cross to be successful
  • learn the process for communicating to the media about local disasters
  • learn how to speak to the media on behalf of the Red Cross
These goals are my personal and that of which were discussed when I first interviewed for my internship. So far within these first weeks of my internship I have already been working towards these goals and have been experiencing a new and exciting work environment. Many of the experiences and work techniques and skills that I will learn throughout these goals I know will help in shaping my future in the public relations field. A very personal goal of mine while I am working at the Red Cross though is to complete training to become a volunteer on the Disaster Action Team. I wish to become certified and continue, even once my internship has finished as a volunteer at the central mass chapter or any chapter in the area that I live in in the future.


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